Developing a Value Proposition that Resonates

  • Date

    January 10, 2018

  • Time

    1:30 pm – 2:30 pm

  • Location

    Berton Room

  • Building

    Toronto Congress Centre

#LOCongress '18
2019 details coming soon!


Many current trends and driving forces point to the fact that consumer demand in the green industry marketplace is maturing. Assuming this to be the case, a strategic response is required in order to survive. This session will focus on the three-pronged formula for success for the future – value, relevancy, and authenticity – and how these foundational tenants should be incorporated into every strategic marketing message in the future!


  • Charlie Hall

    Charlie Hall B.S., M.S., Ph.D.

    Texas A&M University


    Full Bio