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Developing a Value Proposition that Resonates

  • Date

    January 10, 2018

  • Time

    1:30 pm – 2:30 pm

  • Location

    Berton Room

  • Building

    Toronto Congress Centre



Many current trends and driving forces point to the fact that consumer demand in the green industry marketplace is maturing. Assuming this to be the case, a strategic response is required in order to survive. This session will focus on the three-pronged formula for success for the future – value, relevancy, and authenticity – and how these foundational tenants should be incorporated into every strategic marketing message in the future!


  • Charlie Hall

    Charlie Hall B.S., M.S., Ph.D.

    Texas A&M University


    Full Bio