Dr. Charlie Hall is Professor at Texas A&M University and holder of the Ellison Chair in International Floriculture. Dr. Hall's expertise is in the production and marketing of Green Industry crops is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms. Dr. Hall currently serves Past President of America in Bloom, Chief Economist for AmericanHort and Advisory Council Chair of Seed Your Future. He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association, and has received TNLA’s Award for Outstanding Service to the Nursery Industry.